Optimize product data feed content so AI systems can accurately understand your products.
Surface certifications, claims, and badges that increase credibility and influence AI recommendations.
Ensure your products appear across the trusted sources AI uses to select and recommend products.
CPG Product-Level Optimization
Optimize the content and structure of your product feeds to maximize the likelihood that your product is selected and then recommended across all relevant conversations, not just one prompt.
LEARN MOREExclusive Product Data Network
Verify and distribute product data via Novi’s exclusive direct data feeds with major retailers and marketplaces—built over years of partnerships to drive credibility and AI selection.
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"Working with Novi fundamentally changed how we think about AI shopping. The initial AEO insights were both humbling and transformative, especially seeing how fragmented and inconsistent product data was being interpreted by AI. What stood out most was how clearly Novi connected structured product data, trust signals, and verification to real AI visibility and recommendations. This has become one of the main pillars of our digital strategy heading into 2026.”
Novi is the data infrastructure platform that helps CPG brands get their products recommended in AI commerce. Novi serves as the data network between brands, certification bodies, standards holders, and major retailers and marketplaces like Target, Ulta, and Sephora, ensuring verified, high-authority product data is surfaced accurately and consistently to where both shoppers and AI models search for it. By structuring and optimizing product content and data feeds for AI discovery, and distributing verified product data at scale, Novi helps brands improve their product rankings and get consistently recommended in AI-powered shopping while building the consumer confidence that drives growth in tomorrow's agentic commerce landscape.
Novi optimizes SKU-level product data and trust signals so AI systems can select, rank, and recommend the right products during shopping decisions.
AEO and SEO tools focus on content, prompts, or measuring visibility in AI answers. Novi works at the product level, amplifying the verified data and trust signals AI actually uses to decide which products get selected, ranked, and recommended.
Novi is for CPG brands that want their individual products to be chosen by AI shopping systems. It’s built for teams responsible for product data, growth, and e-commerce performance—not just content or marketing analytics.
