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News and insights from Novi

Increasing LLM product recommendations of Stance Run Socks

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Novi In the News

January 13, 2026

FashionUnited: AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

July 22, 2026

Press Release: Novi Launches New Integration to Flow AI-Optimized Product Content Directly into Syndigo, Helping Brands Accelerate Content Syndication

June 26, 2026

eMarketer: How Ulta, Tapestry, and Stitch Fix are using AI to personalize shopping and redefine customer loyalty

June 25, 2026

Retail Dive: How retailers are thinking about omnichannel in the age of AI

June 23, 2026

Press Release: Novi Files Provisional Patent Application for AI Product Selection Intelligence System

June 23, 2026

WWD: As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales

June 23, 2026

Yahoo Finance: As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales

June 16, 2026

Personal Care Insights: How AI recommends beauty products and what it takes to make the cut

June 10, 2026

Beauty Packaging: Data from Novi Show What Sources ChatGPT Uses to Recommend Beauty Products

June 10, 2026

WWD: Tech Tuesday: Aptean Names CMO, Novi Reveals ChatGPT Source Preferences

February 19, 2026

Reuters: Novi Co-founder and CEO, Kimberly Shenk Weighs In on ChatGPT Ads

January 13, 2026

Forbes: Novi Helps Brands And Retailers Build Trust With Consumers

December 12, 2025

Bloomberg: Novi CEO on AI Driven Shopping Trends

February 23, 2026

Harvard Business Review: AI Is Upending Marketing on Two Fronts by Stefano Puntoni

December 5, 2025

Fast Company: ChatGPT will decide what Americans buy this holiday

December 12, 2025

CNBC: AI tools could drive $263 billion in holiday sales. Walmart and Target are racing to get in

Latest Content

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September 2, 2026

Measuring the Impact of Novi Optimization on AI Recommendations

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Blogs

July 16, 2026

The Three Key AI Influence Signals

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Blogs

June 23, 2026

Novi Prime Day Consumer Shopping Analysis

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Blogs

June 1, 2026

How AI Interprets Pet-Safe Cleaning Products

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Blogs

May 27, 2026

How AI Interprets Sensitive-Skin Cleaning Products

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Blogs

May 20, 2026

How AI Interprets Non-Toxic Cleaning Products

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Blogs

May 14, 2026

ChatGPT & the Rise of Reddit Sourcing

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Blogs

April 30, 2026

How AI Interprets Functional Nutrition Product Categories: Functional Hydration

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Blogs

April 23, 2026

How AI Interprets Functional Nutrition Product Categories: Targeted Nutrition GLP1 Specified

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Blogs

September 30, 2026

Stance

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Customer Stories

August 15, 2026

Kuli Kuli Foods

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Customer Stories

August 15, 2026

Dropps

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Customer Stories

August 15, 2026

Personal Care Brand

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Customer Stories

August 15, 2026

Retailer Case Study

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Customer Stories

October 22, 2026

The Pre-Code Freeze Playbook for AI Product Recommendations

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Guides and Reports

September 9, 2026

Analysis: How the Latest GPT Model Update Redefined Product Categories

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Guides and Reports

June 18, 2026

White Paper - AI Is Already Moving Your Products. Are You Measuring It?

Read Guide

Guides and Reports

March 23, 2026

White Paper - Product Recommendation in Agentic Search

Read Guide

Guides and Reports

February 18, 2026

Why Trust Signals Are the New Revenue Engine for CPG

Read Guide

Guides and Reports

January 28, 2026

The Rise (and Fall?) of SEO for Consumer Brands

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Guides and Reports

January 12, 2026

Research Report - The State of AI Shopping: Where GenAI Sends Shoppers

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Guides and Reports

January 6, 2026

How CPG Marketing Teams Can Organize For AI Shopping

Read Guide

Guides and Reports

December 15, 2025

AI Shopping Guide for Marketers This Holiday Season

Read Guide

Guides and Reports

October 7, 2025

White Paper - Trust Signals Are The New AI Currency GENERIC

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Guides and Reports

May 8, 2026

Webinar - From DTC to Reddit: Building a Digital Footprint That Drives AI Discovery

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Webinars

Why "Prompt Chasing" Is Losing You Visibility in AI Search

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Video

Where LLMs Go to Do Their Research

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Video

How LLMs Actually Think About Your Product Category

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Video

Accelerate26 Conference Keynote

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Video

Kimberly Shenk on the Shift to AI Shopping and What CPG Brands Should be Implementing Now

Watch

Video

Your next customer is an AI.
Let’s make sure it chooses your product.

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News and insights from Novi

Increasing LLM product recommendations of Stance Run Socks

Novi In the News

FashionUnited: AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

Press Release: Novi Launches New Integration to Flow AI-Optimized Product Content Directly into Syndigo, Helping Brands Accelerate Content Syndication

eMarketer: How Ulta, Tapestry, and Stitch Fix are using AI to personalize shopping and redefine customer loyalty

Retail Dive: How retailers are thinking about omnichannel in the age of AI

Press Release: Novi Files Provisional Patent Application for AI Product Selection Intelligence System

WWD: As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales

Yahoo Finance: As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales

Founder Brew: Startup founders on the lessons they learned from military life

CEW: The Top Sources ChatGPT Considers When Recommending Beauty Products: Novi

Fast Company: How AI decides which products consumers see

Personal Care Insights: How AI recommends beauty products and what it takes to make the cut

Beauty Packaging: Data from Novi Show What Sources ChatGPT Uses to Recommend Beauty Products

WWD: Tech Tuesday: Aptean Names CMO, Novi Reveals ChatGPT Source Preferences

Reuters: Novi Co-founder and CEO, Kimberly Shenk Weighs In on ChatGPT Ads

Forbes: Novi Helps Brands And Retailers Build Trust With Consumers

Bloomberg: Novi CEO on AI Driven Shopping Trends

Harvard Business Review: AI Is Upending Marketing on Two Fronts by Stefano Puntoni

Fast Company: ChatGPT will decide what Americans buy this holiday

CNBC: AI tools could drive $263 billion in holiday sales. Walmart and Target are racing to get in

Latest Content

Measuring the Impact of Novi Optimization on AI Recommendations

The Three Key AI Influence Signals

Novi Prime Day Consumer Shopping Analysis

How AI Interprets Pet-Safe Cleaning Products

How AI Interprets Sensitive-Skin Cleaning Products

How AI Interprets Non-Toxic Cleaning Products

ChatGPT & the Rise of Reddit Sourcing

How AI Interprets Functional Nutrition Product Categories: Functional Hydration

How AI Interprets Functional Nutrition Product Categories: Targeted Nutrition GLP1 Specified

Stance

Kuli Kuli Foods

Dropps

Personal Care Brand

Retailer Case Study

The Pre-Code Freeze Playbook for AI Product Recommendations

Analysis: How the Latest GPT Model Update Redefined Product Categories

White Paper - AI Is Already Moving Your Products. Are You Measuring It?

White Paper - Product Recommendation in Agentic Search

Why Trust Signals Are the New Revenue Engine for CPG

The Rise (and Fall?) of SEO for Consumer Brands

Research Report - The State of AI Shopping: Where GenAI Sends Shoppers

How CPG Marketing Teams Can Organize For AI Shopping

AI Shopping Guide for Marketers This Holiday Season

White Paper - Trust Signals Are The New AI Currency GENERIC

Webinar - From DTC to Reddit: Building a Digital Footprint That Drives AI Discovery

Why "Prompt Chasing" Is Losing You Visibility in AI Search

Where LLMs Go to Do Their Research

How LLMs Actually Think About Your Product Category

Accelerate26 Conference Keynote

Kimberly Shenk on the Shift to AI Shopping and What CPG Brands Should be Implementing Now

Your next customer is an AI. Let’s make sure it chooses your product.

Your next customer is an AI.
Let’s make sure it chooses your product.