We help brands and retailers give AI the intelligence it needs to recommend the right products.
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The way people discover products is changing. From “best protein powder” to “clean skincare brands,” consumers are increasingly turning to AI-powered answers to guide their decisions. Instead of browsing endless options, they are given a shortlist of products that are selected, ranked, and recommended.
Instead of searching, scrolling, and comparing dozens of options, consumers are increasingly asking AI what to buy. ChatGPT, Gemini, Perplexity, Alexa, and other AI shopping experiences don't just return information. They decide which products to surface, compare, and recommend. For brands, that creates a new challenge. You can lead your category, show up in SEO, have a great PDP, and still be missing from AI recommendations. And when that happens, it's incredibly difficult to understand why.
Not every product makes that list. That's where Novi comes in.
Novi helps brands and retailers understand why AI recommends certain products and what they can do to get recommended more often.Our patent-pending Category Intelligence reveals how AI understands your category, products, and competitive set. We measure where your products are being recommended, identify the signals influencing those decisions, and turn that intelligence into a prioritized plan across product data, content, and distribution.No chasing thousands of prompts. No guessing which attributes might matter.
We know how you're showing up. We know why. And we tell you what to change.
We know how AI "thinks."
AI doesn't evaluate every product or category the same way.What makes a running shoe relevant isn't what makes a moisturizer relevant. And what helps a product rank in traditional search isn't necessarily what makes an AI recommend it.Novi's Category Intelligence identifies the signals AI consistently prioritizes within each category and shows brands how their products measure up.
Why Novi knows
Novi has spent years working with leading brands and retailers to structure, verify, and distribute the product information that powers product discovery. That foundation matters now more than ever. Led by CEO and MIT-trained data scientist Kimberly Shenk, Novi's data science and machine learning teams have worked alongside researchers from institutions including MIT and Wharton to develop a patent-pending methodology for understanding the signals behind AI recommendation decisions. Instead of guessing through prompt testing, Novi systematically identifies what AI consistently prioritizes within a category and translates those insights into changes brands can actually make.
Born to power CPG and Retail brands Novi launches with a clear thesis: product data is broken infrastructure. we embed directly in CPG and Retail to build the first verified product data network so brands could finally stand behind their claims.
We deepened partnerships with brands and retailers, expanding ingredient, material, and certification coverage across thousands of SKUs, giving brands access to a verified data network they didn't have to build themselves.
No surprise here, the market proved what we knew from day one: verified, attribute- level product data is the foundation of consumer trust. Novi builds it, translating brands' product data into shopper confidence that drives conversion.
Al takes commerce by storm, quickly becoming a major growth channel for CPG and Retail brands. Novi's verified data network becomes the backbone brands need, so their products show up where Al sends shoppers.
Novi establishes itself as the only platform connecting Al-driven product recommendation directly to sales outcomes, giving CPG and Retail brands a clear view of what's working and a proven path to growing revenue from this channel.
Born to power CPG brands Novi launches with a clear thesis: product data is broken infrastructure. we embed directly in CPG to build the first verified product data network so brands could finally stand behind their claims.
We deepened partnerships with brands and retailers, expanding ingredient, material, and certification coverage across thousands of SKUs, giving brands access to a verified data network they didn't have to build themselves.
No surprise here, the market proved what we knew from day one: verified, attribute- level product data is the foundation of consumer trust. Novi builds it, translating brands' product data into shopper confidence that drives conversion.
Al takes commerce by storm, quickly becoming a major growth channel for CPG brands. Novi's verified data network becomes the backbone brands need, so their products show up where Al sends shoppers.
Novi establishes itself as the only platform connecting Al-driven recommendation directly to sales outcomes, giving CPG brands a clear view of what's working and a proven path to growing revenue from this channel.
