Novi envisions a world of trustworthy products for people & planet.
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Consumers are more aware than ever of what we put into our bodies and bring into our homes. Cancer, immune disorders, endocrine disruptors, and forever chemicals in the food supply and household items are at all-time highs, while trust in the U.S. government to regulate food, drugs, and other consumer products is at an all-time low.
But it’s not all bad news. We’re in an unprecedented era of CPG industry innovation. Science has advanced such that, for the first time in history, safe and sustainable products exist that are just as effective as their traditional counterparts. Plus, evolving supply chains and eCommerce sites give more Americans access to healthy and sustainable products than ever before. Armed with trustworthy information, we’re willing to pay a little more for fewer, better things.
But a new question has emerged:
Not just what should I buy?
But what does AI recommend I buy?
From “best protein powder” to “clean skincare brands,” consumers are increasingly turning to AI-powered answers to guide their decisions. Instead of browsing endless options, they are given a shortlist of products that are selected, ranked, and recommended.
Not every product makes that list.
That's where Novi comes in.
Novi helps retailers and brands optimize for AI visibility and earn their place on the AI shelf. We improve how products are understood, trusted, and recommended by AI systems by enhancing product data, strengthening trust signals, and distributing that information across the ecosystems that power AI discovery.
We also provide measurable visibility into how brands appear in AI-driven results, where they are trusted, where they are missing, and how they compare within their category. As more consumers shop their values, the brands that win are not just available, but optimized to be understood, trusted, and consistently recommended.
May the best products win.
