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Resources

Research Reports

Research Report: The State of AI Shopping - Where GenAI Sends Shoppers

Why the 2025 holiday season marked the biggest shift in eCommerce in 30 years.

Novi In the News

Bloomberg: Novi CEO on AI Driven Shopping Trends

FashionUnited: AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

CNBC: AI tools could drive $263 billion in holiday sales. Walmart and Target are racing to get in

Fast Company: ChatGPT will decide what Americans buy this holiday

Forbes: Novi Helps Brands And Retailers Build Trust With Consumers

Latest Content

January 12, 2026

Research Report: The State of AI Shopping - Where GenAI Sends Shoppers

Research Reports

January 6, 2026

From SEO to AEO: How CPG Marketing Teams Can Organize For AI Shopping

December 15, 2025

AI Shopping Guide for Marketers This Holiday Season

November 6, 2025

The Rise (and Fall?) of SEO for Consumer Brands

October 7, 2025

Trust Signals Are the New AI Currency

January 15, 2026

Why AEO Is the Fastest Path to High-Intent Shoppers

December 15, 2025

What Shopping Research in ChatGPT Means For CPG Brand Product Visibility

December 15, 2025

AI on the Ball: Consumer Behavior in the New Year

December 15, 2025

Forget the Query. Be the Answer.

The only AEO platform built on verified product-level claims.

Stop optimizing for static moments and start influencing contextual conversations.

AI Shopping Optimizer