Novi is the data infrastructure platform that helps CPG brands get their products recommended in AI commerce. Novi serves as the data network between brands, certification bodies, standards holders, and major retailers and marketplaces like Target, Ulta, and Sephora, ensuring verified, high-authority product data is surfaced accurately and consistently to where both shoppers and AI models search for it. By structuring and optimizing product content and data feeds for AI discovery, and distributing verified product data at scale, Novi helps brands improve their product rankings and get consistently recommended in AI-powered shopping while building the consumer confidence that drives growth in tomorrow's agentic commerce landscape.

Novi optimizes SKU-level product data and trust signals so AI systems can select, rank, and recommend the right products during shopping decisions. Our solution allows brands to understand how they are showing up and gives them clear actionable steps to take to measurably improve how often they are recommended.

Novi isn't a visibility tool; Novi increases how often AI recommends you products. We work at the product level because AI shopping recommends products, not brand. We optimize for long-term product recall, not a moment in time, so AI finds your products consistently, regardless of how customers search. Lastly, Novi offers brands an opportunity to leverage our direct data feeds with major retailers, marketplaces, and LLMs to increase your product’s credibility with AI.

Novi is for CPG brands that want their individual products to be chosen by AI shopping systems. It’s built for teams responsible for product data, growth, and e-commerce performance, not just content or marketing analytics.