Built around how AI actually makes decisions.

Novi is the only AEO platform that understands why AI recommends products, then turns that intelligence into optimized product data, content, and distribution.

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Why brands & RETAILERS choose Novi

Novi's methodology produces results.

Novi knows because our methodology is the result of years of machine learning research.

Rather than guessing through prompt testing, Novi systematically identifies the category-specific signals AI consistently prioritizes and translates those insights into recommendations brands can act on.

Understand. Optimize. Influence.

Understand what drives recommendations.

See the category, product, competitive, and attribute signals shaping AI decisions.

Know what to
optimize.

Turn those insights into prioritized, product-level recommendations.

Influence wherever AI looks.

Optimize across PDPs, product data, retailers, content, and distribution channels.

Why Novi? We know why AI recommends your products.

Most AEO platforms stop at the surface, tracking prompts, flagging missing data, or helping make content easier for AI to read. Novi goes beneath the answer to uncover how AI evaluates your category, what actually drives product recommendations, and what each product needs to do to win.

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Why Novi? Glad you asked.

26%
Increase in conversion from AI/Search traffic.
~3x
Increase in traffic-to-purchase conversion rate.
40%+
Growth in AI audience.
3.4x
Higher citation rate,
final vs. first cohort.