Consumer use of AI tools has exploded, with 62% of U.S. adults using AI weekly and nearly 50% using it daily. This year, shoppers aren’t just browsing—they’re asking AI to find specific, personalized gifts for every person on their list.
From price comparison to product discovery and personalized recommendations, AI is influencing every stage of the holiday buying journey.
This guide breaks down exactly what that means for marketers and how to stay ahead.
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