Verify and distribute product data via Novi’s exclusive direct data feeds with major retailers and marketplaces.
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73% of shoppers now use AI during their shopping journey, influencing how products are discovered, evaluated, and ultimately purchased.
Products with verified badges and endorsements were selected up to 259% more often than random chance.
Recognized programs like Ulta Conscious Beauty, MadeSafe, EWG, and Target Clean drove 2.0–5.6x higher performance than generic verification labels.
Novi expands your digital footprint where AI looks for trusted signals. We optimize and distribute consistent authoritative product data across Novi PDPs and key retailers, marketplace, and AI channels so your products are consistently discovered and selected.
Novi amplifies the trust signals that increase AI product selection. By validating product claims and distributing those signals through trusted partners and high-authority channels, Novi ensures your products are recognized, trusted, and prioritized across AI-driven shopping experiences.
LEARN MORENovi PDPs increase product authority by creating a single, consistent, machine-readable source of truth for your products. Each page organizes key attributes, verified claims, and category context in a format AI systems can easily understand, interpret, and reference. Novi PDPs also route shoppers directly to your DTC experience when they’re ready to buy. By reducing inconsistencies and strengthening authoritative signals, Novi helps AI models recognize, prioritize, and recommend your products across AI-driven shopping and discovery.
Novi powers the Target Zero program by verifying product data for accuracy and compliance. Through Novi, brands can meet Target’s ingredient and transparency standards and display the Target Zero badge across retail channels.
Novi manages data verification for Ulta’s Conscious Beauty program, helping brands confirm ingredient integrity, sourcing transparency, and sustainability credentials required to earn the Conscious Beauty badge.
Novi supports Sephora’s Clean and Planet Positive programs by validating ingredient safety and environmental claims. Verified product data ensures brands meet Sephora’s standards for clean formulation and responsible sourcing.
Novi powers Macy’s Conscious Beauty program by validating ingredient and sustainability claims, helping brands demonstrate compliance with Macy’s clean beauty framework.
Novi manages verification for Grove Collaborative’s product standards, validating environmental, ethical, and ingredient claims so brands can qualify for Grove’s trusted badging system.
Product authority in AI shopping is how confidently an AI system can understand, evaluate, and recommend a product based on clear, consistent, and structured information across its digital footprint.
Novi helps brands build product authority by creating a consistent, machine-readable source of truth for their products and monitoring how they appear across AI models. Novi also distributes this structured product information across its network of retailer and marketplace partners, strengthening the signals AI systems use to understand, compare, and recommend products.
Recognized certifications, consistent product attributes, clear category context, and accurate product detail pages all help AI understand, compare, and recommend a product.
Because AI shopping decisions are often made at the product level, not the brand level.
Even if a brand is well-known, AI assistants still need clear, consistent data to confidently recommend a specific SKU for a specific use case, persona, or category. Product authority helps ensure the AI can accurately understand what the product is, how it compares, and when it should be recommended.
In short, brand awareness helps with recognition, but product authority drives selection.
