Where does GenAI actually send shoppers to buy?
Novi’s latest research reveals how AI shopping agents route consumers after recommendations and why brand-owned and specialty retail destinations are dominating GenAI shopping traffic.
Based on an analysis of 49,000+ domains across 100+ CPG categories, this report breaks down what’s changing, what’s working, and how brands can adapt their DTC and retail strategies to win product visibility in AI-driven commerce.
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