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Trust Signals Are the New AI Currency

October 2025

Artificial intelligence is transforming commerce faster than ever. Consumers no longer browse through search results, they ask AI agents to find exactly what they need. These agents have become the new gatekeepers, surfacing products based on trust signals and verified data, not keywords.

Our latest white paper explores this shift and explains why Answer Engine Optimization (AEO) is different from SEO. While SEO helps people find your products, AEO ensures AI systems select and recommend them.

You’ll learn how verified product claims and retailer badges are redefining visibility and conversion, and why brands using verified data are seeing over 170% higher AI selection rates.

The guide also outlines the risks of unverified claims and offers a roadmap to build the right data infrastructure so every claim is trusted, every badge consistent, and every product ready to win in AI-driven commerce.

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