Grow your clean CPG program with verified products your customers love and trust

Our customizable platform substantiates ingredient, product, and brand claims against your specified standards.

Top brands and retailers trust Novi to evaluate their products

Drive revenue by increasing your portfolio of products that consumers trust

Let Novi encode your custom clean beauty and sustainability guidelines. Our team of expert chemists can help you create or refine your science-backed standards
Verify brands and products compliance using Novi's objective and accurate vetting platform, customized for you
Deliver tailored resources for brands to earn your consumer-coveted clean seals
Give brands access to pre-vetted clean alternatives in Novi's ingredient marketplace

Save time and effort—and let us handle the tedious, technical parts of your clean certifications

With 2000+ active brands and formulators already on Novi, many of your brands should already be onboarded. For new brands, onboarding is quick and easy
Ensure you have the latest and most accurate data on your website. Novi operates a live feed that syncs with your consumer-facing sustainability seals
Streamline workflows by integrating with your product information systems

Reduce your risk with expert third-party verification and easily accessible data

Protect your business with secure and accurate verification from Novi
Measure brands and products against your standards
Track and report on your program's success with ease

Book a discovery call

Maintain a strong partnership with your brands

Invite brand partners to your customized, private retailer portal – complete with a live feed that syncs with your website’s consumer-facing seals
Provide your brands with Novi's responsive and personalized customer support to their compliance questions
Promote learning across your brands with Novi's content and community programs

With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”

Boma Brown-West

VP of Sustainability & Impact

As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”

Lanning Ardente

Sorette Founder and CEO

Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”

Carley Klekas

Principal of Product and Sustainability

Get answers to common questions about Novi, its features and how to make the most of our powerful platform.

Frequently Asked Questions

Accelerate the speed, accuracy, and revenue of values-based shopping programs

Our customizable platform substantiates ingredient, product, and brand claims against your specified standards.

Drive revenue from values-based products online and in-store

Meet customer demand for trustworthy, values-aligned, and verified products.
Let Novi encode your custom standards, programs, certifications, badges, and other values-based designations.
Automate evaluation and substantiation of thousands of brands, ingredients, packaging, and product claims.
Increase product discoverability, selection, and trust with accurate & real-time product data, claims, and designations on your e-commerce site.
Grow brand participation with product eligibility data and guidance for non-compliant brands.

Save time and effort—automate the tedious, technical parts of program management

Policy Encoding - Novi’s technology parses your custom standards, programs, certifications, badges, and policies and encodes them into customized data logic.

Brand Enrollment - The brand self-service portal captures and timestamps all data and documentation and offers customized workflows to bring all brands into compliance.

Compliance and Verification - Brand compliance is determined at the product, ingredient, and packaging levels using Novi's objective and accurate proprietary vetting technology.

Badging and Merchandising - Let customers shop confidently with accurate product data, attribution, and badging on your website through a dynamic feed to your e-commerce Product Description Pages (PDPs).

Analytics and Reporting - Track and report progress against public goals, analyze brand and product sales data, and uncover insights on how badging drives sales.

Reduce your risk with expert third-party verification

Reduce your risk from manual data entry by brands and your internal teams.
Ensure you up-to-date and accurate product data on your website, through a dynamic feed to your e-commerce PDPs.
Capture, timestamp, and archive documentation from brands on all claims they make. Protect yourself from legal liability and reputational damage.