Drive Growth. Grow Consumer Trust. Reduce Product Claim Liability.
Novi helps retailers verified product claims to build customer trust and grow market share.
Every product claim on your site could be a potential lawsuit waiting to happen. Get your risk score in 5 minutes and protect your business from regulatory fines.
Novi is the marketing and product claims verification platform helping retailers meet the rising demand for verified, values-based shopping experiences.
We make it easy to architect and scale impact product claim verification, providing both the technology and expertise to vet brands at scale, and connect shoppers with products they can trust.
With Novi, you can:
Launch and scale
product claim validation to generate incremental revenue and build a trusting customer base.
Automate SKU claims
at the ingredient, packaging, and certification level to reduce manual review and speed up onboarding.
Streamline approvals with expert-guided workflows
with workflows that standardize brand intake and ensure compliance.
Push verified badges, seals, and product details directly to ecommerce PDPs
through Novi’s real-time API integration.
Reduce legal and reputational risk with audit-ready documentation
and expert-verified claims that protect against greenwashing.
How Novi Works:
1.) Define Product Claims to Validate
Whether you’re defining which product claims to verify the first time or improving existing processes, Novi will meet you where you are to encode your criteria for ingredients, packaging, and claims.
Leverage Novi’s expertise to verify product claims that align with your vision and values.
2.) Vet & Verify Products at Scale
Automate vetting at the product, ingredient, and packaging level to reduce time, improve accuracy, and avoid human error.
Less guesswork, faster approvals, and better visibility across your products.
3.) Push Verified Claims to PDPs
Distribute badges, ingredient lists, and sustainability signals to PDPs and marketing placements with Novi’s API. Keep product details fresh and accurate in real-time.
Keep your products accurate and up-to-date with real-time badging and dynamic content.
Benefits:
Merchandise What Matters
Grow faster with verified claims that earn trust and drive revenue.
Operationalize Brand Vetting at Scale
Architect values-based merchandising that attracts conscious consumers and grow sales.
Use Data Science to Protect Your Reputation
Attract more brands and streamline your operations.
Validate product claims to grow sales.
Novi powers the infrastructure for your merchandising initiatives-so you can lead with purpose, and perform with precision.
