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Conscious Commerce

Macy’s Conscious Beauty: What brands and shoppers need to know
Jun 20, 2025
Conscious Commerce

Macy’s Conscious Beauty: What brands and shoppers need to know

Macy’s Inc.—the parent company behind Macy’s, Bloomingdale’s, and Bluemercury—has been shaping the shopping experience since 1858. With 680 stores and a fast-growing digital presence, the company is now focusing on values-driven retail.

The Ulta Conscious Beauty program explained
May 22, 2025
Conscious Commerce

The Ulta Conscious Beauty program explained

Conscious Beauty at Ulta Beauty® is more than just a clean label—it’s a trust mark.

How to market to Gen Z: A guide for CPG brands
May 15, 2025
Conscious Commerce

How to market to Gen Z: A guide for CPG brands

Generation Z demands brands rethink traditional marketing approaches.

Amazon Climate Pledge Friendly: A complete guide
May 2, 2025
Conscious Commerce

Amazon Climate Pledge Friendly: A complete guide

Amazon’s Climate Pledge Friendly (CPF) program is designed to make sustainable shopping easier and more intuitive.

Target Clean policy 2023: What brands need to know
Feb 24, 2022
Conscious Commerce

Target Clean policy 2023: What brands need to know

Today, brands on Novi can compare their formulas and ingredients against Target's latest policy guidelines: Target Clean 2023.

The ultimate guide to sustainable beauty packaging
May 2, 2022
Conscious Commerce

The ultimate guide to sustainable beauty packaging

Rising demand for eco-friendly and environmentally ethical businesses demonstrates a major shift in the market towards conscious consumerism.

The Dirty List explained: How Credo Beauty protects consumers
Jun 13, 2022
Conscious Commerce

The Dirty List explained: How Credo Beauty protects consumers

Credo Beauty is well-known in the world of clean beauty. Much of their ethos is informed by two questions: How will this affect human health? What’s the impact on the environment?

How labels and inks shape packaging sustainability
Jul 18, 2022
Conscious Commerce

How labels and inks shape packaging sustainability

Certain labeling and ink materials can diminish products’ recyclability.

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