Develop clean beauty products that retailers trust and consumers love

Get products vetted and verified for clean and sustainability standards at top retailers. Novi is the exclusive vetting platform used by Credo, Sephora and Ulta Beauty.

Trusted by suppliers, manufacturers, brands and retailers to ensure products meet 100+ clean and sustainability standards.

Vet your products against 100+ regulatory and retailer requirements

Get certifications that reflect your brand story, and stand out on retailer shelves with marketing seals that drive both revenue and customer loyalty
Upload your SKUs once and let Novi handle the tedious lift of storing, verifying and updating your data so you can share it across multiple retailer programs and earn seals everywhere you sell
See alternative ingredient recommendations for non-compliant formulas

Join a like-minded community with other beauty brands on the rise

Connect with and learn from thousands of brands putting clean ingredients and sustainable practices at the forefront

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Discover clean and compliant ingredients

Formulate with verified ingredients, backed by stories that resonate with customers—all at order quantities to fit your needs
Find ingredients that are pre-vetted to comply with the retailer and regulatory standards you want to meet

As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”

Lanning Ardente

Sorette Founder and CEO

With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”

Boma Brown-West

VP of Sustainability & Impact

Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”

Carley Klekas

Principal of Product and Sustainability

Get answers to common questions about Novi, its features and how to make the most of our powerful platform.

Frequently Asked Questions

Capture growing customer demand for values-based products

Earn badges and claims that reflect your unique story, driving revenue and customer loyalty.

Earn revenue driving claims, designations, and badges

Get certifications that reflect your brand story, and stand out on retailer shelves with marketing designations that drive both revenue and customer loyalty.
Upload your SKUs once and let Novi handle the tedious lift of storing, verifying and updating your data so you can share it across multiple retailer programs and earn seals everywhere you sell.
Increase product discoverability, selection, and trust with accurate & real-time product data, claims, and designations, attracting values-based shoppers.

Discover materials to set your brand apart

See alternative ingredient recommendations for non-compliant formulas.
Discover ingredient and packaging options that are pre-vetted to comply with the retailer and regulatory standards you want to meet.

Vet your products against 125+ regulatory and retailer requirements

Make it easy for your customers to discover products that align with their values, supported by transparent and accurate claims they can rely on.
Gain new visibility into brand product eligibility data.
Streamline operations and eliminate risk with Novi’s proprietary technology, vetting your products, ingredients, and packaging.

Sustainability-marketed products delivered approximately 33% of all CPG growth, despite representing 18.5% share.”