Your gateway to indie brands

Get your ingredients in front of 2,000+ active brands and manufacturers with Novi. We’re the exclusive compliance partner for clean beauty programs at Ulta, Sephora, and Credo.

Trusted by top suppliers, manufacturers, brands, and retailers.

Grow your reach.

Novi serves 2,000+ active brands and formulators, has vetted 50,000+ formulas with 20,000 ingredient options, from 150+ ingredient suppliers.

Novi serves 2,000+ active brands , has vetted 50,000+ formulas , with 20,000 ingredient options for sale, from 150+ ingredient suppliers .

New business leads through our network of brands

Connect with brand formulators and contract manufacturers already on Novi

Access key data to help shape & grow your business

Learn which of your materials are engaging the rapidly growing number of brands and formulators on Novi

Tell compelling ingredient stories to brands and their formulators

Deliver robust information about your offerings to boost inclusion in formulas
Share ingredient background that will pique interest and enhance marketing
Use a custom storefront to market your ingredient portfolio and choose from a range of marketing packages that meet your business objectives

Novi Connect, as one of our strategic partners, presents numerous growth opportunities, particularly in facilitating brands and contract manufacturers to deliver sustainable solutions and accelerate their go-to market strategies.”

Donna Petretti

Head of Marketing

What Novi is doing is a gamer-changer! There is no other platform or tool that allows brands to create in such a groundbreaking way. People, the world really, are demanding higher transparency, sustainability and trust from their products. This is the future, and Novi is on the forefront of meeting this demand.

Cheryl Morano

President at Agilex Fragrances

Get answers to common questions about Novi, its features and how to make the most of our powerful platform.

Frequently Asked Questions