Category & AI Model Intelligence that powers transaction-ready products

Understand how AI sees your products, optimize what drives recommendation, and distribute the right data everywhere it matters.

Talk to sales
Screenshot of Novi AI optimizer interface showing product attribute management for Organic Protein Granola, featuring an image of the granola package and product description text indicating it is a plant-based, gluten-free granola with oats, seeds, chia, almonds, honey, USDA Organic, high fiber, and gluten-free attributes.
1
Audit

Uncover how AI sees your product and what to fix so it ranks higher.

2
Optimize

Choose Novi's AEO-optimized values or your own. These selections drive your schemas.

3
Distribute

Distribute your optimized data where it matters most.

Understand AI Recommendations

Uncover the categories, products, personas and attributes that influence how AI selects and ranks products.

Turn Intelligence Into Action

Get prioritized, product-level recommendations across PDPs, structured data, retailer channels and third-party sources.

Measure What Matters

Track product rankings, share of voice, traffic and conversions to understand the business impact of optimization.

One platform, from intelligence to proof

Category Intelligence

Semantic understanding of each model’s decisions, including eligibility gates and weighted attributes by category, persona, market and model.

Learn more
AI Visibility Analytics

Share of voice, product leaderboards, competitor alerts and product citations across four AI engines and every market you sell in.

Learn more
Agentic Readiness

A bot's-eye audit of your structured product data and pages, graded on seven principles, where a fix passes only on evidence.

Learn more
Product Optimization

Product catalog optimization: diagnosis, gap analysis and an AI-ready product page with paste-ready JSON-LD, in your voice.

Learn more
Distribution & Attribution

Commerce integrations and product feeds for approved changes, plus AI commerce attribution to rank, traffic and conversion.

Learn more
Novi MCP

Ask Novi in the app, or call the same intelligence from Claude or ChatGPT through Novi MCP.
‍

Learn more

Unlock enterprise growth with AI-powered product intelligence

Novi for enterprises

Leading Fortune 100 companies partner with Novi to navigate AI commerce—from understanding how AI recommends products to optimizing performance across brands, categories, and markets.

"What stood out most was how clearly Novi connected structured product data, trust signals, and verification to real AI visibility and recommendations."

Lisa Curtis,
Founder & CEO
Kuli Kuli Foods
Read more

"We’ve always aimed to stay ahead of the curve — bringing household consumables to ecommerce early and pioneering biobased cleaning for over 30 years. Partnering with Novi is a natural next step, helping ensure Dropps is represented clearly and accurately in AI-driven shopping experiences."

Dropps
Read more

Import your full product catalog from Shopify, map your product fields to the attributes AI shopping agents look for, and get SKU-level recommendations to improve AI visibility.

Get access
Put AI Shopping Intelligence to Work Across Your Team

Make faster, more informed decisions with direct access to Novi’s intelligence wherever your team works. From identifying which products need attention to uncovering competitive opportunities, turn complex shopping data into clear answers and actionable next steps.

Explore

As AI shopping evolves, getting your product information into the right channels is increasingly important. Novi helps bridge the gap between product optimization and distribution, ensuring enriched product data reaches the platforms influencing shopping decisions and supporting a more seamless path from recommendation to purchase.

Explore

Understand each AI model’s recommendation logic

Novi reveals how each model evaluates your category, what influences its recommendations, and where your products have opportunities to win.

Model-level intelligence

See how each AI model evaluates categories and recommends products.

Compare performance across models

Track product recommendations, rankings, and visibility across AI engines.

Prioritize opportunities that matter

Turn model-specific insights into actionable optimization strategies.

See how brands are driving growth with Novi

4.5X
Increase in AI product selection.
~3x
Increase in traffic-to-purchase conversion rate.
26%
Increase in conversion from AI/Search traffic.
40%+
growth in AI audience.
3.4x
higher citation rate,
final vs. first cohort

Your next customer is an AI.
Let’s make sure it chooses your product.

Book a demo

Frequently Asked Questions

What is Category Intelligence?

Novi’s patent-pending Category Intelligence reveals how AI models understand and organize your product category, including the attributes, language, use cases, and signals that influence which products get selected and recommended.

Why does Category Intelligence matter for AEO?

Instead of optimizing around individual prompts, Category Intelligence helps brands and retailers understand the broader structure AI uses to evaluate products, so they can optimize for how models actually make recommendations

How does Novi help improve AI product recommendations?

Novi turns Category Intelligence into product-level optimization, identifying what each product needs to improve across content, product data, schema, authority signals, and distribution to strengthen its chances of being recommended.

How does Novi know what to optimize?

Novi’s patent-pending methodology identifies the attributes, concepts, and signals AI prioritizes within your category, then surfaces the highest-impact opportunities for each product.