Use Novi's AI commerce intelligence in Claude, ChatGPT and your own agents

Every insight in Novi is one question away: in the app with Ask Novi, or inside Claude, ChatGPT and your own agents through Novi MCP.

Your AI product intelligence, on demand

Ask Novi

Ask in plain language: "Who leads my category?", "Why did this product drop?", "What should I fix first?" Answers come from your own Novi data.

Novi MCP

Connect Claude or ChatGPT to Novi and work with category strategies, leaderboards, share-of-voice history, citation sources, page audits, AI-ready content and implementation guidance inside the assistant.

Built for agencies and power users

Draft a client readout, brief a content team, or check a page against the category strategy without leaving the tool where the work happens.

Ask better questions. Get actionable product intelligence.

Talk to our team

Go beyond dashboards with direct access to Novi's Category Intelligence. Ask specific questions about your products, uncover the attributes influencing AI recommendations, and get actionable guidance to improve performance.

‍Example:“Which three attributes are costing our top SKU rank in ChatGPT, and what should the FAQ say?”

How it works

1
Connect

Connect Novi MCP through your AI assistant’s connector settings and sign in with your Novi account.

2
Authenticate

Your assistant securely accesses the same Novi data and permissions available to your account, with read-only access.

3
Ask

Ask questions in plain language about your categories, product performance, competitors, or optimization opportunities.

4
Act

Get data-backed answers, insights, and actionable recommendations directly from your stored Novi intelligence.

Not just another AEO platform

Novi complements your existing AI visibility tools with category-level intelligence that reveals what drives product recommendations, where your products fall short, and which optimizations matter most.

Talk to sales

Profound tells you how your brand performs across tracked prompts, but not the category-level signals that influence recommendations.

ReFiBuy tells you to add data, but not why this specific data is critical or impactful for AI selection.

Lily AI tells you how to make content more machine-readable, but not what will drive recommendation. 

Evertune tells you how to write for AI audiences, but not what makes your product competitive.

Scrunch tells you what AI can access, but not why it will choose you.

See how brands are driving growth with Novi

4.5X
Increase in AI product selection.
~3x
Increase in traffic-to-purchase conversion rate.
26%
Increase in conversion from AI/Search traffic.
40%+
growth in AI audience.
3.4x
higher citation rate,
final vs. first cohort

Your next customer is an AI.
Let’s make sure it chooses your product.

Book a demo

Frequently Asked Questions

What is Novi MCP?

Novi MCP connects Novi’s AI shopping intelligence with AI assistants through the Model Context Protocol (MCP). It allows teams to access category intelligence, product rankings, citation sources, and optimization insights from supported AI tools.

What is the Model Context Protocol (MCP)?

The Model Context Protocol is an open standard that allows AI assistants to connect with external tools and data sources. It enables assistants to retrieve relevant information from connected systems and use that context to answer questions and support workflows.

How is Novi MCP different from Ask Novi?

Ask Novi lets users ask questions about their product and category data directly within the Novi platform. Novi MCP extends access to that intelligence through external AI assistants, allowing teams to work with Novi insights within their existing workflows.

What can teams do with Novi MCP?

Teams can use Novi MCP to explore category strategies, review product rankings, investigate citation sources, and access product optimization recommendations. For example, a team could ask which attributes matter most in a category or what changes may help improve a product’s AI recommendation performance.