In this episode of Novi Knows, Novi Co-founder and CEO Kimberly Shenk breaks down Category Intelligence, the practice of reverse engineering how an LLM organizes language into semantic neighborhoods so your product shows up no matter how a consumer phrases their question. Using a librarian-and-author analogy, she walks through why chasing individual prompts is a losing strategy (see the prompt chasing episode, linked below) and why understanding the model's own language map is the winning one.
