In this episode of Novi Knows, Novi Co-founder and CEO Kimberly Shenk breaks down the first AEO Gotcha, prompt chasing. She explains why optimizing for individual consumer prompts is a structurally narrow strategy, what fan-out queries actually are, and how brands can start thinking about their content the way an LLM does its research, by category, by attribute, and by the sources that corroborate their claims.
